Search Engine Optimization - What is "Ethical" SEO ?

Basically, "Ethical" SEO Optimization stays within the guidelines posted in the search engines' webmaster guides and terms of service. Some "SEO" websites will try to tell you it's ok to bend the rules - Wrong!

Remember the Golden Rule?
"Whoever holds the gold makes the rules". In this case the gold is free qualified traffic. Search engines are not required to list your site in their index - either stay within the rules or risk losing precious free advertising.

Search engines actively penalize and ban websites that abuse their guidelines using deceptive and unethical SEO methods.

It's even easier to understand Ethical SEO by exposing Bad SEO.

What's best for your website? Ethical Search Engine Optimization.

What are your needs?
Your website needs to appear at or near the top of the results for searches related to the products or services you offer.

What are the Search Engines' requirements?
Search engines want users to find websites with good content related to the search terms, without spam or "dirty tricks" designed to outsmart their ranking algorithms.

What is the SEO's function?
An Ethical SEO helps you attain high Search Engine placement using methods within the guideline policies of one or more search engines.

How are the Search User's requirements met?
Ultimately, the three previous parties are interested in providing these potential customers with relevant results and information they will be pleased with.

Ethical Search Engine Optimization. Guaranteed Search Engine Placement.
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