Before You Can Sell
You Have To Be Seen
Get High Search Engine Rankings and Turn Visitors into Customers.
What is SEO? (What is Search Engine Optimization?)
SEO Makes People Visit Your Website. Search Engine Optimization is a multi-faceted process designed to make your website appear on the first 1 to 3 pages of Search Engine results, for multiple search terms related to your products or services.
What is (Good) Web Copywriting?
Good Web Copywriting Makes People Listen To You. What's the use of getting someone to visit your website if they leave 2 seconds after they arrive? Who cares how many "hits" your website gets? It's a waste of time if you can't do anything with them. Good Copy Makes Visitors Stick Around - long enough to actually do something. Like buy your product.
Why SEO Copywriting? Because You're Dead Without It.
Web Design Doesn't Make People Visit Your Website. Unfortunately, most Web Designers know little or nothing about Search Engine Positioning. And even less about effective Web Copywriting. Web Design is an important aspect of a successful website, but it's not the first step or foundation to high rankings.
Your Website MUST Appear in the Top 30 or It's Invisible. Research has shown that most Search Engine users (your potential clients) won't look past the third page of results. Our SEO process will get you numerous Top 30 rankings for different keywords and keyphrases that people actually use.
Boring Words Don't Sell, They Just Make People Go Away. Good SEO Copywriting helps your Search Engine rankings and makes visitors want to stay and read your message.
Do You Have to Change Your Website?
YES!, Unless You're Happy with No Visitors. And No Sales. Home pages loaded with large graphics or Flash introductions, and few or no words, stand little chance of achieving High Search Engine Rankings.
Speaking of Flash, I'll let you in on something: Flash Sucks! Any Web Designer who uses a Flash "intro" for a website's home page is totally clueless about search engine placement and visitor "conversion."
Along with SEO Copywriting, page layout changes may be necessary. However, the general appearance of your website may not necessarily change. That's not a conflicting statement. Two web pages virtually identical in appearance to a human can appear radically different to a Search Engine spider. And we're not talking about using cheap, temporary tricks like cloaking or invisible text.
Graphics Don't Sell, Words Do.
Pretty graphics alone don't make it. No matter how attractive your current site is, it will never attain high Search Engine positioning until it includes researched keyword phrases related to your business. Search Engines use robots or spiders that "crawl" the web looking for (and storing) text content. Graphics are ignored by Search Engines.
Once your website is crawled, it's position in Search Engine results will be determined by many variables. One important factor in your Search Engine ranking is matches for specific keyword phrases.
Research is Essential. You MUST Target the Right Words.
Most websites target the wrong market, or no market at all. Keyword research is the first step in our SEO process. We do extensive research before we change a single character of code on your website. We find 3 to 5 primary keyphrases and many more secondary keyphrases to target.
A Balance of SEO, Copywriting, Design, Graphics and Technical Details is Key.
Successful Websites Incorporate All Of These Elements. Attention getting text content interests the human visitor and appears highly relevant to the Search Engine. Graphics are pleasing to the eye. Site navigation is convenient and uniform. Questions are answered, information is provided, and visitors are converted into clients and customers.
Work With the Search Engines, Not Against Them.
We Don't Do Bad SEO. We don't work for the Search Engines, but we do observe their SEO "codes of conduct". No doubt, you've been spammed with wild, exclamatory claims of "instant website traffic" from unethical or clueless "Search Engine Promotion" companies that, unknown to you, use one or more of these Bad SEO techniques:
Doorway Pages Cloaking Repetitive Website Submission FFA Link Farms Hidden Text
Unethical SEO scams target the uninformed
What You Don't Know Can Hurt You. Myths about SEO services and what it takes to get better Search Engine placement abound online. Read about Bad SEO and Internet Marketing Scams.
Become Visible with Ethical SEO Services.
Results Guaranteed.
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